Does Curb Appeal Matter in Commercial Construction?

October 15, 2024

Curb appeal isn’t only important for people hoping to get a better price for their home. It has the same role when it comes to renting, selling and leasing commercial properties, as well. Whether you are hoping to impress the tenants after your office park renovation or need to lease out space in your new commercial property, the curb appeal you create will be a key factor in your success.

As you embark on your next commercial construction project, make sure its curb appeal plays a central role regardless of the type of construction or renovation you are planning.

  • New Construction – A visually welcoming entryway, attractive skylights and large windows that make the most of natural light can all boost your curb appeal.
  • Renovations – When renovating a space, keep an eye out for outdoors improvements such as new signage and more modern lighting fixtures.
  • Expansions – Optimize any green space available and brighten your building’s exterior with an improved landscape design.
  • Design Build Projects – Create an inviting facade and other pleasing exterior traits with buyers’ eyes in mind.

Why First Impressions Matter in Business Properties

The emphasis on curb appeal in commercial construction has grown in recent years. Organizations are realizing that they make first impressions every day and have quite a bit of control over what those impressions will be. Unlike a website that conveys key information about their products and services, the condition of the property tells a more immediate story.

Consider how influential the state of the surrounding landscaping has on the behavior of business customers. Well-manicured grass alone boosts selling prices and rental rates by 7%, according to a CREA report. Any appearance of disarray or lack of upkeep can turn away prospective clients and customers, while a well-maintained, visually pleasing exterior is proven to have financial benefits for businesses.

Attention to Hardscaping and Landscaping

The design of your hardscape is just as important as the building’s exterior in curb appeal. That is why patios, walkways, decks, retaining walls and other areas surrounding the primary structure should be carefully considered in the initial planning phase. Work with your construction team to ensure these types of elements complement the architecture and reflect the mood of the property or business you desire.

Natural Light & Other Lighting Considerations

The quality of lighting will also leave a strong impression on anyone passing by your property. A building’s outdoor lighting can either be modern, stylish and strategically placed, or it can be inadequate and unintentionally off-putting. That’s why one of the biggest stylistic changes in recent years has been the use of natural light in commercial properties. Even though some lighting sources are not visible from the outside, when you’re in the design phase it’s important to consider how your property will be illuminated both from external sources as well as internal ones.

Commercial Construction Contractors Can Boost Curb Appeal with High-Quality Design

The best way to integrate curb appeal in your commercial project is by working with a contractor that brings expertise in every aspect of design and construction. W. A. RANDOLPH, INC., will involve you in the planning process so that the appearance of both your structure and surrounding landscape closely reflects the aesthetics and values of your brand.

Contact W. A. RANDOLPH, INC. today for a free consultation on the different options for boosting the curb appeal of your next construction project.